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Wednesday, August 4, 2010

The new face of marketing - communicate, communicate, communicate

So, we think we are so cutting edge and hip these days - revolutionizing marketing, right?

Well, here's some food for thought.

Jerry Della Femina, the advertising legend, wrote:
"The 22-year old is like an old man next to the 18-year old, who is really far out ... It's the kids who are really revolutionizing the advertising business today. The kids are pushing ahead, mainly because the communicate to consumers like we've never communicated before." (Della Femina, 2010, p.108)

Sounds like relationship-era marketing alright, doesn't it?

Here's the thing: Della Femina wrote this in 1969.
Yep. Caught my attention, too.

We 'old' people need to lead, no doubt about it. We still carry the responsibility to show the ways that have worked before, to move some obstacles out of the way, and throw some others in that are useful.

And then we need to have an open mind, and follow. Those 'kids' really do have their fingers on the pulse of what's going on out there, and not just when it comes to useful tools for marketing and advertising.

As a teacher interested in learning theory, I know that learning needs an emotional connection. I have a great opportunity to meet the students where they are, connect to their lives, help them help me make their life experience real when I invite their realities into the classroom.

Communication, communication communication - that's still where it's at. Today, it's texting, Facebook, Twitter, blogging, and the next thing that will be invented just about NOW.

Standing still means going backward, even in teaching. Oh, go ahead, enjoy the wild ride forward!

1 comment:

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